Tuesday, May 26, 2009

The Chelsea Wants To Lure More Of Philly This Summer

chelsea hotel pool atlantic city
The Rooftop pool at the Chelsea Atlantic City | Photo via DBTH

Mike Klein reports:
The Chelsea, the non-casino boutique hotel in Atlantic City, has brought in Center City's Premiere Hospitality Group to market its Fifth Floor (the Living Room, the Cabana Club, C5, and Chelsea Prime restaurant) to Philadelphia professionals, rather than the New Yorkers targeted for its debut last year. Premiere's Justin Fine and Michael Steinberg are to open their own lounge in Center City in the fall.
What does this mean?

Well, Premiere specializes in a certain type of clientele, generally skewing more douchebag than hipster. (The Chelsea having already gone after the hipster demo last year.)

So, for better or worse, expect the Chelsea after dark to be more like other nightspots in AC
(read mur.mur, pool at harrah's) this season.

And, look, it already has a new biggest fan...

Related:
Inqlings - Last Item [ Philadelphia Inquirer ]
The Chelsea: Take Two [ Down By The Hipster ]

1 comment:

Anonymous said...

was at the chelsea last night (saturday). pretty good scene. the outdoor/pool area is more chill and inside was more high-energy (that's where the dj was). demo was rittenhouse-esque (with an affliction t shirt sprinkled in here and there). nice alternative to the mega-clubs. no kade sighting.