Co., a much-hyped new pizza restaurant in NYC; via the New York Times
Both Foobooz and The Insider are reporting that Stephen Starr is trying to do a pizza, wine and beer shop on Headhouse Square in Philadelphia.
This would not surprise us, given a.) Osteria's success and b.) the current trend of upscale pie restaurants in New York City, about which Frank Bruni recently wrote on Diner's Journal:
A Pizza MomentWe feel like Starr could tackle the delicious-yet-reasonably-affordable pizza, wine and beer concept pretty well. And look forward to him doing so.
"Why does everybody keep talking to me about pizza?" a good friend from Italy complained to me during her recent trip to New York.
She'd turned to her most food-savvy friends for recommendations on where to eat while in town, and those friends kept coming back to her with pizza places. "I live in Italy," she griped to me. "When I’m in New York, I'm not after pizza."
But these days, many of those of us in the small but voluble world of the food-obsessed are. This certainly isn't the city's first pizza moment and it definitely won’t be the last, but it's a definite pizza moment all the same.
When it comes to pizza, everybody has opinions, and itches to rank Motorino against Co. against L'Asso, down on Mott Street near Kenmare. About L'Asso the blog Grub Street, owned by New York magazine, just asked: “So is L'Asso's new artichoke pie truly the best in the city?" If so, then it bests the stiff competition from Artichoke Basille's Pizza & Brewery in the East Village, which opened last year and marked a starting point of the current pizza moment.
Moreover, we imagine he can get quite a good deal on a lease these days.
Iron's hot. Might as well strike.
UPDATE: Concept name currently "Pizza Select."
Fire with this smoke [ Foobooz ]
Starr Into Headhouse Square [ The Insider ]
A Pizza Moment [ Diner's Journal - New York Times ]
Co.: For Pizza, Thinking Outside the Circle [ New York Times ]
Restaurateurs grab chance to expand [ Crain's New York ]
[ Photo by Evan Sung for New York Times ]