Thursday, July 24, 2008

Eagles New Marketing Campaign: Green Is… Being Too Underhanded To Fairly Compensate Your Best Player

(Brian, we feel for you buddy.)
The Philadelphia Eagles launched a new marketing campaign Tuesday built around its primary color.

The football team's "Green" campaign will [highlight] the theme: "Green is being an Eagles fan."
[…]

An example of one such targeted message that will be prominent at training camp at Lehigh University will be signage proclaiming: "Green is calling in sick to go to training camp."
More like “Green is seeing the world through remarkably unrealistic rose-colored glasses."

Related:
Eagles launch "Green is" marketing campaign [ Philadelphia Business Journal ]
Westbrook wants more and Eagles must give it [ Philadelphia Inquirer ]
Eagles Only Kidding Themselves [ Philadelphia Metro ]

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