Wednesday, July 09, 2008

Breaking: First Look At Aloft Philadelphia Airport Hotel, Which Incidentally Is A First Look At Every Aloft Hotel Anywhere

aloft philadelphia hotel, re:mix lobby
Cool exposed ductwork, right?

That right there is a photo of the lobby space at Aloft marketed as the “re:mix lobby.” So very loft-like… *sighs*

Starwood marketing expounds:

The urban living experience [at Aloft] is expressed in the re:mix lobby, a flexible space that lends itself to both daytime and evening socialization, featuring a sunken living room with a two-sided glass fireplace which opens to an outdoor patio, a customized pool table and a 24/7 grab ‘n go gourmet pantry influenced by a New York deli (re:fuel by aloft).
Get it? "re:fuel" in the "re:mix lobby"?? (Just wait, the superfresh naming conventions do not end there…)

And then there’s the lobby bar or the "w xyz" bar. (Perhaps, maybe, its fly is down??)
The centerpiece of the experience is the bar area, w xyz. which transforms from a quiet, playful space by day to an eclectic, electric lounge at night. Special programming and theme nights create a constantly changing atmosphere to meet and mingle.
aloft philadelphia hotel, re:mix lobby
Everyone loves magenta and turquoise.

Wow. Look at all the pretty colors… Rockwell Group sure has their fingers on the pulse…
The space incorporates industrial design elements such as exposed ductwork on the ceiling, polished concrete floors and a bar top made of crushed glass backlit with colored LCD lights.

The comfort and sociability inherent in these design features all contribute to a casual place to stay and play day or night.
"Staying and playing" is probably a good thing since Starwood built this pile at the airport and you’re likely to get hit by a truck if you step outside. Just sayin'.

(Seriously Starwood, maybe in the future you could locate your next Aloft in a location that a) isn't terrible and b) actually adds something to the city, you know, like Center City. K? Then maybe we'll be a little more receptive.)

Anyway, for all of you out there waiting with baited breath, Aloft Philadelphia Airport will officially open its doors for business on August 9, 2008.

But wait — pot of gold at the end of the rainbow — VIP Launch Party on August 8th. Oh man, we’re so totally there not there.

aloft philadelphia hotel, re:mix lobby
Aloft all alone at the airport.

Meanhwile, no word on whether the alleged Center City locations for Aloft are progressing. No doubt, the economy is giving Starwood pause. Which it shouldn’t, by the way. We (like everyone else with a PhD in Obvious Intelligence) are bullish on the Philadelphia development market — especially that of Center City.

Bringing Boutique-Style and Design to the Traveling Masses, Starwood Hotels Announces the Launch of aloft Hotels [ Business Wire ]
Aloft Philadelphia Airport Hotel [ Official Site ]

1 comment:

jeff said...

that shit is way too busy. the first pic hurts my eyes.