Monday, April 07, 2008

Rouge Wants To Take Its Act On The Road, Open Up Rouge Deux In DC

PVA profiles the Wassermans — “Maggie and Rob Wasserman, husband and wife owners of Rouge […] Maggie is the daughter of Neil Stein” — in this week’s Business Journal.

Overall, a nice puff piece chronicling the Wasserman’s efforts to make the restaurant profitable again and to distance the new Rouge from Maggie’s dad — “or at least from his financial history.” (Regarding said profit-making: apparently, there’s been a lot of cost cutting in the kitchen, which we hope does not mean less quality beef in the burger… And last we had, it had not.)

Also, there this:
They want to make it clear, this wasn't some hand-me-down or act of nepotism.

"It was a perfect storm: the lease was coming up [for renewal], the market was red hot and a lot of people wanted to buy the restaurant," said Rob Wasserman. "We bid just like everybody else. Our bid was the one chosen."

Dudes, not a big deal. Even if your bid won because you’re Neil Stein’s daughter and son-in-law, there’s no need to be ashamed. It doesn’t mean you're not legit, or you can’t run it well or make it more successful than he could.

And what does it matter to us, really, as long as you pay your taxes and don’t screw your employees? Wasting breath trying to fight that perception just seems a little silly (and futile) to us.

Pot of gold at the end of the rainbow? You’ve got expansion on the mind.
Looking ahead, Wasserman is hoping to take the Rouge concept to other cities, starting with Washington.

"It has a lot of energy, and there's definitely demand for the bistro concept and fine dining," said Wasserman.

Miami is also a possibility, he said.

Wassermans subtract the red, add pipe dreams to the equation at Rouge [ Philadelphia Business Journal ]

No comments: