Tuesday, May 22, 2007

Septa to City: Give us a frickin' break man

Septa Headquarters ad wrapWe are in no way advocating making Market East Philadelphia’s version of Times Square, but desperate times call for desperate measures. And, face it people, Septa is effing desperate.
SEPTA's proposed "Plan B" budget would cost current transit riders $182 million a year, drivers $39 million a year, and cost Philadelphia 43,800 jobs, the Economy League reported in a study presented yesterday to the Greater Philadelphia Chamber of Commerce.
[ … ]
Without a $100 million increase in state aid, SEPTA proposes to raise fares by an average of 31 percent, cut service by 20 percent, and lay off 300 to 400 employees. SEPTA estimates it would lose 20 percent of its riders, about 40 million passengers a year.
That, dear friends, is some dark shit. And we need to do whatever we can to make sure that does not happen.

Now, we understand that the revenue from this ad would be just a drop in the bucket, but (in keeping with the cliché theme) every little bit helps.

Seriously. Septa needs cash. And they need it bad. Surely, if there were an organization deserving of an exception, it’d be Septa right?

Maybe not. See, the Zoning Board of Adjustments (ZBA) calls these exceptions “variances” and they’re notoriously stingy about giving them out. Sike. Actually, they’ll give ‘em to pretty much anyone… and for pretty much anything — especially if the project has a massive parking garage attached to it.

So the way we see it, the ZBA actually owes Septa. Big time. For consistently figging them over the years by granting variance to massive parking garage in Center City after massive parking garage. The Z Board needs to grab a spoon.

Admittedly, a 200+ foot ad is a little big. But fuckin’ a — Septa gets a pass.

It’s called just desserts.

Related:
Septa’s giant ad plans [Philadelphia Inquirer]
Study: Dire impact if Septa cuts back [Philadelphia Inquirer]
Septa devalues its own gem [Philadelphia Inquirer]

[ Photo via Flickr user twoeightnine ]

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