Monday, March 07, 2005

We ♥ the Ukie.

Forget Will Smith, who can’t even open a restaurant successfully near his old hood, and Bill Cosby, who hates being un-controversial. Jessica Pressler might well be Philadelphia’s most valuable export -- despite the fact that she is very much still here. The Philadelphia Weekly columnist (who won a Best of Philly™ Award -- Best Newspaper Columnist – Slightly Ridiculous -- from Philadelphia Magazine this summer for her weekly Pressler’s Miscellany column) might still live in the illydilly but is doing her best to share all that is cool about it with the world. This Sunday was the fourth feature she has had published in the Sunday Styles section of the New York Times since September. philadelphia kills it at the Ukie

Yesterday, in the Boîte column, which chronicles hip restaurants, bars and clubs in cities like New York, LA and DC, she profiled the Ukie, or the Ukrainian American Citizens Association, on the edge of Northern Liberties. The article made the place sound good and was noticeably less contrived than your typical Sunday Styles piece. We would not be surprised if she is intentionally highlighting the un-pretentiousness of the Ukie, not unlike so many other Philadelphia locales, which is kind of atypical of an establishment from LA or NYC that might appear in the Boîte column.

Philadelphia’s perceived authenticity is a hook on which the city should build. And if Pressler can continue to let more folks in on some of Philadelphia’s cooler spots, the city (and all its efforts to achieve an improved image) should take note and, more importantly, say “Thank you.”

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