Wednesday, July 08, 2009

Stephen Starr's Pizza Research Gets Him A Plug In The New York Times

the margherita pie at lucali in brooklyn

The margherita pizza at Lucali in Brooklyn, favored by Team Starr | Photo via New York Times

Shrewd.

Inviting Rick Nichols to shadow him on a recent pizza-eating research trip to Connecticut and New York.

That's good PR.

And The New York Times noticed.

Today, Frank Bruni, their chief restaurant critic, comments on the current pizza craze and "assesses eight of the notable artisanal pizzerias that have sprung up in recent years around New York City — a town obsessed with pizza."

And Starr got a mention.
The flashiest restaurateurs want in on pizza; so do some of the most classically trained, critically acclaimed chefs.

Stephen Starr, the owner of Buddakan and an owner of Morimoto, two of the grandest and gaudiest Asian restaurants in downtown Manhattan, has lately spent much of his time in New York eating his way through the city’s older and newer pizza parlors, on a gut-busting mission to figure out what works best and how to replicate it in Philadelphia, his base.
Bruni also weighs in on why upscale pizza places are so popular right now. And for that he turns to a familiar source.
Over recent weeks I visited those restaurants and others that belong to this current chapter in pizza worship. [...] I paid special attention to places less than a year old. There are scads of them.

Why?

“The economy the way it is, pizza’s perfect,” said Mr. Starr, who noted that pizza is relatively gentle on the budgets of consumers and providers.

“I have training at high altitude, with all these big restaurants,” he said, “and this seems a lot easier — less money, less pressure. You’re concentrating on one thing rather than sous-chefs and pastry chefs.”
Stephen Starr dropping know how. No big deal.

Related:
Critic’s Notebook - The Cult of the Artisanal Pizza [ New York Times ]
The New Generation of Pizzerias [ New York Times ]

Previously:
Stephen Starr Does More Pizza-Eating Research For His Forthcoming Pizza Restaurant In Philadelphia

Table 31's Marketing Is 'Simply Irrestible'

table 31 promo in philadelphia

The knives may be a little questionable, though | Photo via

We already saw PYT sample a little Carl Jr's in their marketing.

Table 31 has upped the ante, however, channeling a little Robert Palmer in all his irresistible glory.

simply irresistible by robert palmerAnything but typical.

Related:
Table 31 [ Official Site ]

Tuesday, July 07, 2009

Summer Eating: Tracking Down A Delicious New England Style Lobster Roll In Philadelphia

oyster house lobster roll in philadelphi

The $26 Lobster Roll at Oyster House | Photo via Unbreaded

Lobster Rolls are not exactly pervasive in Philadelphia. However, there a few good ones out there.

One of definite note: the lobster roll at the recently opened Oyster House.

Unbreaded recently stopped by and indulged in the sandwich, learning that the lobster is flown in daily and each roll has about one and a half lobsters packed into it. Which should make it worth the price of admission: a hefty $26.

(Wait, what happened to lobsters getting cheaper?)

Meanwhile, here are a few other places with lobster rolls worth trying this summer.

- London Grill ($13)
- Time ($16)
- Gayle ($20)

Know of another good one? Feel free to share.

Related:
Oyster House: Seafood And Sandwiches Are A Family Tradition [ Unbreaded ]
Stop, Drop, And Lobster Roll
[ Phoodie ]

Starr's Franklin Square Burger Shack Slightly Delayed, Still Nameless

starr burger shack franklin squareMichael Klein brings word that construction on Stephen Starr's tiny Franklin Square Burger Shack (right) is slightly behind schedule.

Originally, Starr wanted to open in time for the July 4th weekend, but he's had to push that back to an ETA of July 10 for a soft opening. And then a full opening sometime the following week.

It won't be until this permanent structure debuts, apparently, that the full menu (including specialty burgers) will be rolled out.

Meanwhile, Starr has yet to settle on a name for the establishment.

What, not big on Starr Burger?

Related:
Starr's burger joint delays its rollout [ The Insider ]
First Look: Starr Burger Shack In Franklin Square [ Unbreaded ]

Previously:
What Are The Burgers At The Franklin Square Burger Shack Going To Be Made Of?

Summer Drinking: The Dark 'n' Stormy

dark 'n' stormyIn making the rounds this summer, perhaps you've noticed a few more Dark 'n' Stormy cocktails on drink menus around the city. We certainly have.

But we're not complaining — a good Dark 'n' Stormy is a great summer drink.

So it's no wonder that the New York Times noticed it as well.

“What’s in a name?” Shakespeare famously asked. In the case of the Dark ‘n’ Stormy, a Bermudan cocktail that’s been making a quiet resurgence in New York City bars and restaurants in the last couple of years, it’s two ounces of Gosling’s Black Seal rum and a fizzy hit of ginger beer.

And, by law, nothing but.

That’s according to two trademark certificates on file with the United States Patent and Trademark Office, which — in an exceptionally rare instance in the cocktail world — dictate the precise ingredients and amounts required to call a Dark ‘n’ Stormy, well, a Dark ‘n’ Stormy.

“We defend that trademark vigorously, which is a very time-consuming and expensive thing,” said E. Malcolm Gosling Jr., whose family has owned Gosling’s since its founding in Bermuda in 1806. “That’s a valuable asset that we need to protect.”

But a trademark-protected drink — especially one as storied and neo-classically cool as a Dark ‘n’ Stormy — seems anathema to the current bartending practice of putting creative individual spins on time-tested drinks. Drinks like this one undergo something like a wiki process: a tweak here, a substitution there, and the drink is reimagined.
So that's something.

A few places at which you can sample a top-tier Dark 'n' Stormy locally: Pub & Kitchen, Southwark, Chick's and an off-the-menu version at Oyster House.

Related:
Shaken and Stirred - The Dark ‘n’ Stormy from Bermuda Comes With Directions [ New York Times ]

Monday, July 06, 2009

Georges Perrier Blows A Gasket Over Philly Mag Ranking Le Bec Fin #46

Dan Gross relates a humerous anecdote from a charity event last week at the Hyatt Regency.

Guests at last week's Chef's Dinner to benefit the Philadelphia Animal Welfare Society are still talking about chef Georges Perrier's profanity-laden rant directed toward Philadelphia magazine president David Lipson.

Perrier, at the Hyatt Regency Penn's Landing event cooking on behalf of Le Bec-Fin, approached Lipson to complain over Le Bec-Fin's ranking (46) in Philly mag's recent list of Top 50 restaurants. Observers said they feared Perrier would have a heart attack as he cursed and screamed at Lipson, who calmly heard the fiery Frenchman out
.

When we reached Lipson several days later he defended Perrier, saying "Georges is very passionate. He's done a lot for Philadelphia, he put us on the culinary map. It was just Georges being Georges," said Lipson, who went to Le Bec-Fin for lunch with father Herb, Philly mag chairman, the next day where he and Perrier resolved their differences.
Perrier is known to be super intense at times.

And right now he's basically putting everything he's got into making sure Le Bec Fin survives this recession intact.

So this outburst is not exactly shocking.

That said, Perrier should probably be happy that Le Bec Fin made the top 50 at all — a number of very good (and arguably more relevant) restaurants did not make the cut, including Buddakan, 10 Arts and Alma de Cuba.

The offending ranking/review:
46. Le Bec-Fin
Center City | French | Entrées: More than $30
Last Year’s Ranking: 26

As identity crises go, the one suffered by our beloved Le Bec has had foodies wringing linen napkins for years, because we so desperately want the place to succeed. Although it’s slipping, we’re not giving up: Georges Perrier’s signature dishes are still executed with such care and precision (and we like that we can now get them à la carte). If he could just resurrect his roast pigeon, nurture other once-­sublime classics (galette de crabe, escargots, Dover sole), and quell his proclivity for muttering “Merde” while stomping past tables—all the while preserving that ever-glorious, worth-the-trip-alone dessert cart—we’d fall in love all over again. Order: Champagne and anything from the dessert cart. 1523 Walnut Street, 215-567-1000.
Ha. Merde.

Related:
Georges Perrier curses out Philly mag president at charity dinner [ Philly Gossip ]
The 2009 Philly Mag Top 50 - Le Bec Fin [ Philly Mag ]

Saturday, July 04, 2009

Happy Fourth! And Remember: A Fattier Burger Is A Better Burger

hamburger in the new york times

An 80/20 meat to fat ratio is child's play | Photo via The New York Times

Making burgers today? Don't forget the fat.
The Meat
Lose your fear of fat; a 70-to-30 ratio of meat to fat is best.
Pat LaFrieda, a wholesale meat vendor to top burger restaurants in New York City, recommends grinding the meat yourself with a food processor or a mixer's grinding attachment. He prefers chuck and brisket, abd said to put them in the freezer first and chill them down to 30 degrees. Choose select, choice or prime grade meats.

The Salt
Salt is crucial. Whether you're using kosher, table or sea salt, you should be liberal with it. Beef can take more salt than you think. Most chefs recommend seasoning the burger just before cooking it.
[...]
THE RIGHT CHOICE OF MEAT
But before you get to cook the burger, you have to choose the right meat.

In “Burger Bar” (Wiley, 2009), Hubert Keller writes that what you do not want is preshaped burgers or meat that is stuffed and compacted into plastic packaging. Once beef is compressed, a light texture cannot be regained.

Douglas Keane, the executive chef and an owner of Cyrus and the Healdsburg Bar & Grill in Healdsburg, Calif., advises people to lose their fear of fat. He started with 80 percent lean beef, then moved to a 70-to-30 ratio.

“The day I did it,” he said, “the servers started coming in and asking, ‘What did you do to the burger? The guests are going crazy.’ "

Mark Bucher, the executive chef at the Burger Joint in Washington, said that to make a great burger at home, have your butcher grind a piece of brisket. “It’s got a 25- to 30-percent fat-to-meat ratio,” he said. “It’s gorgeous. It’s my favorite.”
Happy grilling.

Related:
The Perfect Burger and All Its Parts [ New York Times ]
Interactive: Elements of an Ideal Burger [ New York Times ]

Friday, July 03, 2009

Game Changer: Yello'Bar To Team Hartcranft/Maida?

UPDATE: Foobooz received confirmation from Leigh Maida. Yello'Bar will close and re-open as Resurrection Ale House in September.

Mike Klein is reporting a possible pending sale of Yello'Bar in G-Ho to Brendan Hartcranft and Leigh Maida of Local 44 and Memphis Taproom.

Yes. Please.

Graduate Hospital badly needs something new. And if it comes in the form of a new restaurant/bar with local craft beers and locally sourced food, that's more than fine.

As for Yello'Bar, admittedly, after a couple of early visits, we have not given it much of a chance. Probably because it felt like a more generic version of Ten Stone than Ten Stone.

Regardless, we like this idea.

Related:
Sale in works for Yello'Bar? [ The Insider ]

Wednesday, July 01, 2009

Beer Cocktails Officially A Trend, London Grill's Get A Mention In The New York Times

From today's New York Times Food Section:

"BEER" and "cocktails" are usually separated by a comma. But now bartenders are experimenting with crossover drinks that marry beers with spirits, mixers, even wines, going far beyond the shot-and-a-pint boilermaker.

In New York, at PDT and Mayahuel, they’re mixing hot sauce, mezcal and beer to create smoky riffs on the michelada, a classic Mexican cerveza preparada, or prepared beer.

Bartenders at the Alembic in San Francisco top coffee liqueur and fizzy Italian red wine with porter foam to make a Vice Grip.

The beergarita — a margarita amplified by Flemish sour ale and framboise — is popular at the Small Bar on Division Street in Chicago. “Beer cocktails are an alternative to a pint,” said Ty Fujimura, co-owner with Phil McFarland.

In May, on the Session, a monthly virtual workshop on beer, nearly 40 bloggers contributed recipes for craft-beer-based drinks with names like Freak-out in a Moonshine Day Dream.

"If I'm going to have an amazing craft beer, why not also have it in an excellent beer cocktail?" asked the host of the May Session, Joe Ruvel of beeratjoes.com. “Other countries, like France and Belgium, have been doing this for a long time, and doing it pretty well.”

Indeed, the inspiration for the beer drinks that Terry Berch McNally serves at the London Grill in Philadelphia was Rudi Ghequire, brewer of Rodenbach beer in Belgium, who "suggested we add things like grenadine and cassis to his beer," she said. "You sell more beer this way, and you make more money."
How entrepreneurial.

For those keeping score of London Grill at home — that's introduced on Monday and in the New York Times on Wednesday.

Related:
Beer Proving a Popular Mixer in Cocktails [ New York Times ]
Previously:
London Grill Debuts Unconventional 'Beer Drinks' Menu

Philly Mag Confirms: The Burgers At Village Whiskey Are Going To Be Worth The Wait

jose garcesLauren McCutcheon delivers an epic profile on Jose Garces in the July issue of Philadelphia Magazine (4,000+ words).

Among the juicier revelations: 1) the burgers at Village Whiskey are, indeed, going to "rock," 2) the Garces commissary with a PLCB assist in Wash-West will be called the "Garces Trading Company," and 3)
where Garces was when he won — in absentia — at this year's James Beards Awards remains an unsolved mystery.

As for the aforementioned burgers at V-Dubs:

The same sort of thing happens when Garces attends a tasting for Village Whiskey. Dave Conn, chef de cuisine at the new restaurant, has been working all day in Tinto's kitchen to present his boss with a trio of smothered and covered burgers (tip: do not miss these burgers), a dish of decadently crispy duck-fat-fries, and a neat pair of cheese and charcuterie plates. Garces quietly samples each item with Tinto GM Robert Scully (Melissa's husband) — a bite here, a bite there. It takes him 10, maybe 15 minutes to assess the entire menu.

When Conn emerges for the critique, Garces, who hasn't written down a word, offers feedback that's relaxed yet unambiguous. The burgers, obviously, rock, but the cheddar sauce for the fries needs rethinking. Garces offers up an alternative recipe — which, shockingly, includes Cheez Whiz. But it's what he doesn’t do that's interesting. He doesn’t preach. He doesn't insist Conn follow his orders. He just listens, and encourages. He's the boss. But he's not bossy.
Sounds good. Let's get that effer open already.

And regarding the no-show at the Beard Awards:
Welcome to the Beards. They're not called the "Oscars of food" for nothing.

Philadelphia's culinary stars are here, too: Stephen Starr, Jeff Benjamin, Michael Solomonov — hoping to win "Outstanding Restaurateur," "Outstanding Service" and "Rising Star Chef of the Year," respectively. Only one local nominee is absent. And in a Murphy's Law sort of way, He Who Is Not Here is the only Philadelphian who'll receive a coveted brass medallion imprinted with Beard's bald head. He's nominated for "Best Chef, Mid-Atlantic" in a five-person field stretching from D.C. to Hoboken, but prolific chef-restaurateur Jose Garces is nowhere to be found.
[...]
To these musings and more, Garces's publicist, Clare Pelino, says, somewhat mysteriously, "Jose is away on important business that we can't disclose at this time." Hmmm …
Hmmm, indeed.

Read the article in its entirety here.

Related:
Who is Jose Garces? And Why Are You So Crazy About His Restaurants? [ Philadelphia Magazine ]

Previously:
Jose Garces To Enter Burger Fray; Two Semi-Intriguing Burger Options On Menu At His Forthcoming Village Whiskey
Third Time's A Charm: Jose Garces Wins First James Beard Award, Named Best Chef Mid-Atlantic
Opposition Builds To PLCB Proposal For Boutique Wine Stores Inside Gourmet Food Shops/Restaurants

Tuesday, June 30, 2009

Gayle Named One Of The Top 50 American Cuisine Restaurants In The U.S. By OpenTable

gayle restaurant in philadelphia

Also of note: Gayle's Crab Night on Tuesdays | Photo via

Gayle is the only Philadelphia restaurant to make the list.
Celebrate [Independence Day] by dining out at one of the national winners of the OpenTable 2009 Diners' Choice awards for Best American Cuisine, as selected by OpenTable diners. Based on 2.5 million reviews of more than 9,000 restaurants in all 50 states and the District of Columbia, you can be sure this is one democratic list.
In related news, Chef Daniel Stern's has gone with an acronym for the name of the reincarnation of Rae in Two Liberty Place: R2L.

Related:
Top 50 American Cuisine Winners - 2009 Diners' Choice Winners [ OpenTable ] via Grub Street
The UPdate on Daniel Stern's new restaurant [ The Insider ]
Gayle [ Official Site ]

Monday, June 29, 2009

London Grill Debuts Unconventional 'Beer Drinks' Menu

beer cocktails

Put the what in the what what?? Beer cocktails are coming to Fairmount | Photo (not London Grill) via Seattle Mag

London Grill is debuting what they are calling Philadelphia's first "Beer Drinks" menu — basically beer cocktails or drinks made with beer, house-made infusions and liqueurs.

Which sounds a little crazy.

But upon taking a preliminary look at the menu, we are admittedly intrigued.
- London Shandy, Fuller's ESB, Domaine de Canton ginger liqueur and lemon;

- Sierra Red Eye, Sierra Nevada pale ale with a shot of spicy house-made Bloody Mary mix;

- Flower Bud, Budweiser, crème de violette and St. Germain elderflower liqueur;

- Bank Robber, Stoudt's Willie Sutton lager, house-infused green tea vodka and Irish Mist;

- Smoke 'Em If You Got 'Em, Victory Prima Pils with mescal, chipotle vodka, lime and a salt rim;

- How Now Brown Cow, Brooklyn brown ale with Nocello and espresso vodka.

In all, London will offer 14 rotating beer cocktails, ranging in price from $5 to $8 with up to 10 varieties available daily.
Beer purists may have a few reservations.

But at the very least, it’s cool to see a little innovation coming out of Philadelphia bars.

And for the record, when party punch is made of lemonade, vodka and beer, we're pretty sure good times are had by all.

So, yeah. Beer cocktails. Something else new to try this summer.

Related:
London Grill [ Official Site ]
Gimme a lager on the rocks with a twist [ Globe and Mail ]

Summer Eating: Hard Shell Crabs In Philadelphia

crabs

Not in Philadelphia, but you get the idea | Photo via NY Times

Crabs. Cold beer. Summer. A pretty heavenly combination.

In order to shed some light on where to eat hardshell crabs in Philadelphia this summer, we are excerpting this article that was originally published in the Philadelphia Inquirer back in 2003.
Pulling in your catch at a crab house

Enjoy the fruits of others' labor at a spot with a hard-shell specialty.

By George Ingram
For The Inquirer
Thu, Jul. 24, 2003

For family fun, you can't beat catching and cooking your own crabs. But on a hot, humid summer's eve, it's often saner to seek refuge with a pile of spicy hard-shells and a frosty pitcher of beer in an air-conditioned crab house.
[...]
What defines a crab house?

First, it's a neighborhood taproom with crabs cooked on the premises. Other seafood may be served, but the place reeks of cayenne pepper, chili powder, and bay leaves. The proprietor often boasts of having a secret blend of spices like no others.

Served clean or "dirty" (with spice residue), crabs are available at the bar. A separate dining area should shield sensitive patrons from the rare garbage-mouth holding court by the tap.

Here are just a few favorites. The price and availability of crabs can vary daily, so always call ahead.

- Byrne's Tavern

Frank Byrne is in his 25th year as a Port Richmond tavern keeper. In that time, he's seen big changes in crab availability and prices. "When I started, a bushel cost me $18, and we actually made money," Byrne said. "Today I just paid $125 for a bushel. I make a lot more on the 2,000 pounds of chicken wings I sell each week."

Byrne says the Chesapeake "produces the finest crab, for texture and taste," but he also buys from Texas and Louisiana.

On a recent night, large Marylands were going for $6 each, small ones for $2.50. They are boiled and served clean or, at the customer's request, dirty. "A boiled crab tends to be juicier than a steamed crab," Byrne avers. And don't forget the secret spice recipe. "There's no such thing as Old Bay at Byrne's Tavern. Never," he said.

Byrne's, Richmond and Westmoreland Streets, 215-423-3444. Closed Sunday.

- Bonk's Bar

This comfortable old bar sits a few blocks north of Byrne's. As you sip a beer, you can stare behind the bar at large plastic tubs where cooked crabs lie immersed in reddish-brown cooking liquid. On a recent night two large, juicy crustaceans cost $11. In a second tub were mediums, for $4.50 each.

Some patrons have griped about an "attitude" at Bonk's. But it has been around since 1957, which makes it one of Philly's treasured crab houses.

Bonk's. Richmond and Tioga Streets, 215-634-9927. Closed Sunday.

- Boncela's Cafe

Joanne Clements has been serving crabs at this East Frankford fixture for 35 years. These days, her hard-shells come from Florida, Louisiana, and Maryland. Each order of boiled crabs comes with a plastic bucket of steaming-hot cooking juice for dipping and soaking the crabs, whose shells are a match for the cafe's red decor.

Large, meaty Maryland crabs, cooked in the basement by Tony Santiago, sold recently for $5.50 each. Hunched over a table and a pile of cracked shells, former Cinnaminson resident Steve Chando (now living in Naples, Fla.) told us: "I always stop by here when I'm in town."

Boncela's, Orthodox and Milnor Streets, 215-537-8039. Closed Sunday.

- Harmonia Club

This 101-year-old Polish American club in East Frankford is private, but social memberships are available for $10 a year. It was once the province of the late, legendary crab cooker Eddie Kasper. I still remember the night of his viewing, when members picked up roses from the bar, walked across the street to Walczak Funeral Home, and placed them on Eddie's bier.

Eddie's children inherited his spice recipe but are not cooking crabs. Good, spicy crabs are still available at Harmonia, however. The cook is Jeff Kalman, owner of nearby Regency Caterers and a former Boncela's partner. Large Maryland crabs, served dirty with dipping liquid, were selling for $5 recently.

Harmonia Club, Aramingo and Orthodox Streets, 215-533-4390. Crabs available Tuesday through Saturday.

- Chickie's & Pete's

There are several Chickie's & Pete's in town, but the one that best epitomizes a Philly crab house is the original in Wissinoming. There's a bowl to rinse your hands after devouring a messy order of three large, cleaned crabs ($15.95) in a spicy red sauce, bread on the side. "I make a Polish/Italian style of crab that took years to perfect," said owner Pete Ciarrochi.

Many of his hard-shells are flown in from Florida's Gulf Coast. "When those crabs get out of their boxes, they're fired up," Ciarrochi bragged.

Chickie's & Pete's, 4010 Robbins St., 215-338-3060. Open seven days a week.
That 'price and availability' line is key — definitely be sure to call ahead.

Also, there's Yesterday's, which Philebrity highlighted a few years ago.

At some of these places, crabs can come out cold (as we also experienced at Bomb Bomb Bar in South Philly), which means they were cooked in advance in a one batch rather than being prepared to order. WHICH IS NOT the ideal way to enjoy hardshell crabs.

So if you truly want the real thing, you might actually have to leave Philadelphia. When that time comes, jump in the car, hop on 95 and make the hour-drive south to Maryland and head to the Howard House Tavern in Elkton, the Tap Room Crabhouse in Chesapeake City, Price's Seafood in Havre de Grace, Woody's Crab House in North East, or the Wellwood Rivershack in Charlestown.

But that's what Philly Car Share is for — you'll be back before anyone even knew you were gone.

Related:
Hopes for blue-crab catch stir a sleepy spot in Md. [ Philadelphia Inquirer ]
Craig Laban Review of Howard House Tavern [ Philadelphia Inquirer ]
* There is no link to the original 'Pulling in your catch at a crab house' article on account of the notoriously awful archives at Philly.com.

Friday, June 26, 2009

A Look Inside The Franklin Mortgage & Investment Co.

franklin mortgage and investment co. in philadelphia

The Franklin, now open on 18th Street | Photo via Philly2Philly

The Franklin Mortgage & Investment Co. opened to the public this week.

We've included a few shots of the bar's interior via Philly2Philly.

Meanwhile, Over at KYW 1060, Hadas Kuznits sits down with head consulting bartender Alex Day (he of Death & Co. in Manhattan) and managing partner Michael Welsh. The 14-minute interview is available as a podcast here.

Also, Grub Street has an interview with Alex Day from last year.

After reading the interview and listening to the podcast, you should get a sense of how knowledgeable/serious Day is about what he does.

franklin mortgage and investment co
The bar is in the back | Photo via Philly2Philly

Phoodie has shots of the bar's drink menu.

There is no vodka used in the cocktails.

Instead, a lot of rye whiskey and gin.

Which we are 100% OK with.

franklin mortgage and investment co
Not strikingly dissimilar from Death & Co. | Photo via Philly2Philly

And then there's the ice the bar uses.
There are a selection of three different ices that the bartenders utilize at the Franklin.

1. Kold Draft Machine- fills the tray and freezes the ice from the bottom up. This eliminates all of the impurities and air bubbles. It's crystal clear and it melts slower. When you get your cocktail, it will not taste like a watered down cocktail because the ice is chilled, and it's not melting into your drink.

2. Crushed Ice- Used for the swizzle drinks. The apparatus used to swizzle the ice actually stems from a plant.

3. Culinary Grade Block Ice- A 300-pound block of ice is delivered and is hand chiseled. Trust me, you could definately [sic] taste the difference in my Old Fashioned.
We were wondering when artisan ice cubes were going to make an appearance in Philadelphia.

Evidently, now.

Related:
Old Premise with a Brand New Twist [ Philly2Philly ]
Podcast: It's a Bar, Not a Company! [ KYW 1060 ]
Alex Day of Death & Co. Cringes Over Dirty Martinis [ Grub Street ]

Thursday, June 25, 2009

Stephen Starr Is Not Alone In Having Trouble Finding A Name For His New Pizza Restaurant

franny's clam pizza in brooklyn

The Clam Pizza at Franny's in Brooklyn, recently enjoyed by Starr's crack research team | Photo via NY Mag

Starr has already bounced around a number of name ideas, including “Pizza Select”, which was inspired by a restaurant he saw in Paris named “Le Select.” But nothing so far has stuck.

It turns out that New York City uber-restaurateur Keith McNally is having similar troubles. Also related to naming a pizza restaurant project that he is working on up there.

From a Restaurant Girl interview of McNally:
Q. What inspires you to keep creating new restaurants and new concepts? Rumor had it Morandi was to be your last restaurant and then came Minetta Tavern. Is that your tour d’force or do you still have a few more restaurants you’d like to create?

A. Despite the fact that 80% of the process is painful and torturous, ultimately there's something rather rewarding about putting a restaurant together. The look, the staff, the food, the organization. All in all, I really enjoy it. Besides, I'm not sure I could do anything else. I'm currently building what I hope is my last restaurant. It's a pizzeria on the corner of Houston and the Bowery. It's already over budget and behind schedule and I'm at the stage where I'm pulling out my hair and wishing I weren't doing it.

Q. Have you decided on a name for your pizza parlor yet? Throwing any names around?

A. I don't have a name yet for the pizzeria. The problem is the best names are taken. And every year there are fewer and fewer names to choose from.
Case in point: an excerpt from Starr’s recent pizza jaunt to NYC.
By 6:44 p.m., the new venture still didn't have a name. A minute later, Starr spotted a word on a sign at stop Numero Two, the pretentious Una Pizza Napoletana: "That's it," he declared: "That should be the name. Pulcinella!"
[…]
7:45: Lucas checks his BlackBerry and finds a pizza place in Fort Collins, Colo., named . . . Pulcinella.
Name idea… and it's taken.

Well, maybe the two super-restaurateurs can commiserate together.

Or something.

Related:
Q & A with Keith McNally [ Restaurant Girl ] via Eater
Stephen Starr goes in search of the perfect pizza [ Philadelphia Inquirer ]
Previously:
Stephen Starr Does More Pizza-Eating Research For His Forthcoming Pizza Restaurant In Philadelphia